A lab, on the side
Sidemission Labs is where Darrell Franklin, a product executive by day, ships small, useful AI products on his own time. Two are live. More are in the queue.
Each project has its own front door. This is the map.
A buyer-side advocate for car shopping. Set a goal, save vehicles from any site in one place, check the deal against real market comps, and walk into the negotiation knowing the number.
A free parts builder and performance intelligence tool for Audi 4.0T owners. Spec a build, see what it does, and skip the forum archaeology. BMW is next.
Get one short note when something new ships. No newsletter, no cadence.
I'm Darrell Franklin. By day I run product at WorkMoney, a nonprofit building financial tools for working families. Before that, twenty years of product and P&L work at Capital One, Google, AT&T, Walmart, and a few others.
Sidemission Labs is the workshop. Each project starts as a problem I had myself, gets built with AI doing most of the heavy lifting, and ships when it's useful to one more person than me.
The lab lives here. The person lives at darrellfranklin.com.